LTi Technology Solutions Rebrand

When I worked for LTi Technology Solutions as a graphic design specialist, I was involved in the rebrand, focusing on transitioning the company’s image from a warm, inexpensive look to a more professional appearance. This involved designing a new visual identity using a red, white, and blue color scheme to convey a sense of trust, reliability, and industry expertise.

The company's existing visual identity appeared warm and cheap, which did not align with its desired professional image. This outdated and unpolished look hindered the company’s ability to project a strong, credible presence in the industry and effectively compete in a market that values professionalism and expertise.

My role included creating updated logos, marketing materials, and digital assets to ensure the new brand identity was consistently applied across all platforms and effectively communicated the company’s refined position in the market.

The successful rebrand resulted in a more professional and polished image for LTi Technology Solutions, achieved through the adoption of a red, white, and blue color scheme. This new visual identity effectively conveyed trust and expertise, enhancing the company’s credibility in the industry. The updated branding led to improved market perception, stronger client engagement, and a more cohesive presence across all touchpoints, ultimately contributing to increased business opportunities and a more competitive edge in the market.