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Finhub (Product of LTi Technology Solutions)

New Product Logo Creation and Marketing

Brand Exploration and Process, Design, and Content

As a graphic design specialist for an Equipment Lease and Loan Finance Software company, I was involved in a range of projects, including designing a logo for a new software platform. This project required a deep understanding of the software’s functionality and target audience, allowing me to create a logo that not only represented the platform’s innovative features but also resonated with its users.

I designed a logo for a new software platform under development.
I focused on creating a design that communicated reliability and innovation while reflecting the software’s functionality and target audience. The final logo effectively represented the platform's modern approach and professional nature, contributing to a strong brand identity for the new product.

The result was a distinctive and professional logo that helped establish the software’s brand identity and set it apart in a competitive market.

© 2025 by Brittany Romero

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