MichaelStults.com

As a freelance senior graphic designer, I worked on a logo redesign for a web builder, focusing on creating a modern, visually striking identity that reflects the brand’s innovation and user-friendly approach. I incorporated sleek typography, bold shapes, and a dynamic color palette to capture the essence of the company’s digital-forward vision. This project allowed me to explore my creative style and push design boundaries, resulting in a logo that not only enhanced the brand’s visual presence but also resonated with its tech-savvy audience.

For this project, the client had an outdated logo and wanted a fresh, bold new design to align with the modern, dynamic nature of his web-building business.

I revamped the logo by introducing a clean, contemporary typeface and bold geometric elements, ensuring the design was both memorable and versatile across digital platforms. The updated logo brought new energy to the brand, aligning it with the client’s vision for innovation and growth.

I facilitated brainstorming sessions and explored various design concepts, focusing on key elements like typography, color schemes, and iconography. I created initial sketches and digital drafts to refine these ideas, iterating based on feedback to ensure alignment with the client's vision and goals. This strategic approach led to a final design that is clean and crisp, effectively representing the brand’s modern and professional image.