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Intrepid Direct Insurance Rebrand
Brand
Brand Design, Print, Social Media, Web Design, and Photography
Repositioning a Bold Insurance Brand for Modern Business Owners
Intrepid Direct Insurance needed a rebrand to better reflect their no-nonsense, fast-moving service model. As Senior Graphic Designer, I led the development of a new visual identity, brand tone, and application system scalable across digital, print, internal, and external touchpoints.
The workflow I managed and directed:
1. Brand Strategy Process
2. Brand Positioning
3. Visual Identity
4. Brand Architecture & Applications
What Made This Rebrand Stand Out?
- Built on real customer/employee insight
- Balanced bold visuals with insurance industry trust cues
- Designed to scale
- Designed to be ADA compliant
